rebrand no one can hold a candle to. Pure Flame now shines with a fresh, serene identity. Centered around simplicity and clarity, the new visual system features a soft, airy color palette and refined typography that reflect the calm, uplifting presence of light. Every element was crafted to honor the purity of the brand’s mission, creating a look that feels timeless, intentional, and effortlessly serene—capturing the warmth and quiet devotion poured into every candle.