he rebrand for Brows by Demi channels the bold, refined confidence at the heart of this modern brow studio. Shaped around Demi’s own handwritten signature, the identity carries a personal, artful touch that reflects the precision behind her work. A sleek foundation of black, white, and smoke grey is punctuated by a deep and moody scarlet—a quiet, magnetic hue that gives the brand its scroll stopping edge. From the elevated logo system to the custom brow-care card crafted for her clients, every detail honors Demi’s devotion to her craft, resulting in a brand that feels sharp, intentional, and just authentically Demi.